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To manage and drive the card membership and loyalty programs in order to achieve the established Company business and top-line goals.
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To plan, implement and execute effective programs to reward existing members.
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Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance
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To systematically manage anti-attrition numbers by establishing anti-attrition programs that promotes continued card loyalty.
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To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.
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To plan for more 3rd party tie up eg: Banks, Corporate Company or colleges to increase POP Card recruitment rate.
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Involve in Bookfairs and BookFest recruitment mechanics.
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To handle customers' enquiries via POPULAR website, phone calls and email.
Requirements:
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Candidate must possess at least a Degree / Diploma in Marketing, Business Administration or related disciplines
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Fresh graduates are encouraged to apply
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Numerate with the ability to produce reports and derive valuable insights and analysis
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Experience in working with customers databases, data analysis, and email marketing platforms are added advantage
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Good verbal & written communication skill
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Well-versed in English, Bahasa Melayu, and Mandarin
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Able to work independently and commited
Interested applicants, feel free to drop your resume to: [email protected]
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